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Entry Requirements
Excellence in Marketing recognises a business that demonstrates outstanding customer and market insight and how the business’ marketing optimises performance and profitability and increases customer loyalty, retention, and satisfaction.
More about this category
The Excellence in Marketing category at the 2degrees Auckland Business Awards recognises businesses that demonstrate exceptional customer and market insight, resulting in increased performance, profitability, customer loyalty, retention, and satisfaction. This category acknowledges businesses that have a deep understanding of their target audience and leverage that knowledge to create effective marketing strategies that drive growth and success. It honours businesses that are able to deliver a unique and compelling value proposition that resonates with their customers and differentiates them from their competitors.
The Excellence in Marketing category highlights the critical role that marketing plays in business success, especially in today’s competitive market. It acknowledges businesses that are able to effectively communicate their brand story and message to their target audience through various channels, such as digital marketing, social media, and content marketing. This category also recognises businesses that are able to measure and evaluate the impact of their marketing efforts, resulting in improved performance and profitability. Overall, this category celebrates businesses that have mastered the art of marketing and are able to create a strong and lasting relationship with their customers, leading to sustained business growth and success.
Category Questions
One.
Explain how you market your business. How do you measure and evaluate the effectiveness of your marketing activities?
Two.
How has your marketing approach achieved success for your business? Where possible include short and long-term achievements or successes.
Three.
How does your business and its marketing plan respond to changing market expectations and buyer behaviour?
Four.
Describe your target market and explain how competitive it is. How does your business differentiate itself to stand out from competitors?
Five.
Outline and explain other significant business achievements from the last 12-18 months (eg sales trends, sales figures, gross or net profit). What do you attribute these to?
Which category should I enter?
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